Global shift of 'American' companies confounds Washington

The Globe and Mail
Aug. 15, 2012

In recent years, Tupperware has seemed to epitomize the American Dream. Seven decades ago, Earl Silas Tupper stumbled on the idea of using rubber seals for plastic boxes. And from those humble origins, a direct sales giant emerged, with those “Tupperware parties” selling plastic to millions of housewives. But these days those air-tight boxes come with a twist. Four decades ago, 90 per cent of the company’s sales were in the United States. Now, however, 90 per cent are outside the United States. Yes, you read that right: Tupperware Brands Inc. might look as American as apple pie; its headquarters are even in Orlando, Fla., near Walt Disney World.

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