Golden Globes Ratings 'Worst In Modern History,' Fell By Two-Thirds

With few stars and even fewer blockbuster nominees, America pretty much ignored Sunday night’s Golden Globes broadcast. Per Nielsen, an not-so-nice average audience of just 6.9 million watched Tina Fey and Amy Poehler host the bicoastal proceedings on NBC, barely one-third the size of 2020’s viewership (18.3 million) and by far the least-watched ceremony in modern Globes history. The demo ratings were even worse, with the three-hour Zoomathon notching a 1.5 rating with adults under 50, a 68 percent decline from a year ago (4.7). While award-show ratings have taken a beating during COVID, no major event has collapsed so quickly or on a scale similar to Sunday’s swan dive. And, yes, CBS and ABC probably have good reason to be nervous about the prospects for the upcoming Grammy and Oscar telecasts.

There simply is no sugarcoating how awful these numbers are.

Mazel tov to my friend @SachaBaronCohen on his multiple #GoldenGlobe victories. Time and time again you use satire to expose society's #antisemitism & prejudice in trailblazing fashion. Congratulations! https://t.co/D6yb7QaTio

— Jonathan Greenblatt (@JGreenblattADL) March 1, 2021